Airtel Cuts The 4g Hotspot Portable Wi-fi Device Price To Inr 999 To Counter Jiofi
Airtel cuts the 4G Hotspot portable Wi-Fi device Price to INR 999 to Counter JioFi:
Airtel has announced a 50% price cut of its 4G Hotspot portable Wi-Fi device to INR 999 as the operator looks to counter the advance of Reliance Jio’s JioFi and targets more consumers for its data services. Airtel’s was selling the device at INR 1950 across the country before the price cut. Like JioFi, Airtel 4G Hotspot also allows users to connect multiple devices on a portable network and competes with JioFi M2S 4G hotspot device by Reliance Jio, which also comes at a price tag of INR 999.
Airtel Cuts the 4g Hotspot Portable wi-fi Device Price to inr 999 to Counter Jiofi
The company said that the customer would soon be able to order the portable device from Amazon India; however, as of now, it is available at all leading Airtel retail stores across the country. Airtel claims that the device can connect up to 10 devices at a time (including smartphones, laptops amongst others), has a 1500mAh battery inside and offers a battery backup of up to 6 hours. It requires an Airtel SIM to work and the user can recharge the SIM as per the convenience. The data plans of the company start at INR 499 per month and go up to INR 12000 for a one full year pack. Although Airtel offers 4G services in all 22 telecom circles of India, the hotspot will automatically switch to the 3G network, in case, Airtel 4G network is not available in the region, where the device is being used. The device also has 3G or 2G connectivity options.
Ajai Puri, Chief Operating Officer, Bharti Airtel, asserted, ”Airtel 4G Hotspot delivers a superior multi-device online experience, wherever the customer may be, by leveraging Airtel’s pan-India high-speed data network. What’s more, it now comes at a great price with some very affordable plans that offer large bundles of data.”
Telecomtalk.info has announced that the price of Airtel 4G Dongle, which earlier was priced at INR 3,000 has also been slashed to INR 1,500. Airtel had earlier also lowered the price of the device to INR 1,500 but then again increased it to INR 1,950. This time the company has said that the price decrease is a permanent one.
It is to be noted that on Reliance Jio’s JioFi, users can connect up to 32 devices at any point of time, although the company recommends connecting up to 10 devices only at any given point of time. It also provides almost 5-6 hours of battery backup and as per the company, offers a download speed up to 150Mbps and upload speed up to 50Mbps.
According to the CyberMedia Research, “the Indian data card market witnessed a steep decline of 72% in the third quarter of 2017 reaching 1.1 million units. In the third quarter, Reliance Retail continued to lead in the Indian data card market despite witnessing a significant drop in its market share to 57% in the quarter from 91% in the previous quarter.” The report also pointed out that in terms of the units shipped, 4G data cards continued their dominance with 99% market share of the total ‘data card market pie’.